Monthly Archives: March 2018

How to Getting Your Business Listed On Local Directories and Review Sites

Being listed on the local directories and review sites gives the advantage to connect with the community, create relationships and interact directly with clients which can help you compete with other big brands on the high street.

Local business listings online help the small businesses connect with new customers as they cover every industry you can imagine and get your business noticed by the search engines as well as future customers who search for your products and services. For example, when someone wants to find a garage or auto mechanic in the neighbourhood and they do not have a specific address in mind, they’d search on their favourite search engine. In a few seconds, they browse entries from a business directory and make a choice.

Factors To Consider While Choosing The Right Review Sites and Local Directories

When you are submitting and claiming your business listings on review websites and local directories, there are various options. Blurbpoint lists some important factors to consider while determining which review sites and local directories would be the best for your business.

Search Your Business On Google

The first thing you’d do is search your business on Google and see whether your business is already listed on some review site or local directory. If not, you need to claim your business on various local listings. Simply go to your profile and look for the Claim your business link. This will help you claim your business listing on a particular directory.

Why should you claim your business?

If the user wants to submit or find your business reviews, they might get into any of these online channels. Make sure you put the best foot forward by claiming your business listing. When it comes to leaving reviews about your local business, there are some popular review websites to choose from like Yelp, BBB, CitySearch, Glassdoor, etc.

Find More Citation Sources By City or Category

Using the citation sources by Category, they will help you find the best local directories and review sites for your business type. For example, for Restaurants, you can take advantage of sites like Zomato.com and TripAdvisor.com. The best citation sources by City can help you to find the best local directories and review sites based on your location. Some cities will list very localized directories such as the Washington post for USA.

Sign up for primary search engines local directories

The three well-known and most used search engines are Google, Yahoo, and Bing. All these search engines have their own review system and local directory. Google is more likely going to be your main traffic source, but it is good to get covered on Yahoo and Bing as well. Take a look at Blurbpoint Media listed on 10seos.com, a leading local directory for top SEO companies.

Google uses Google + for the local business listings, and it is absolutely free.

Yahoo has a Yahoo Local section which lists the basic business listings for free and enhanced business listings which offer enhanced contents, and more photos cost $9.99 per month.

Bing has a Bing Local section, and the listings are free.

Create a great Listing

Once you have claimed your business listing on review websites and local directories, the next step is fleshing out your business’ profile as much as possible. How? Here are a few tips to do that:

  • Add your social profile links if possible. Even if the visitor is not your potential customer, they might be interested in checking out your Facebook page or follow on Twitter. You can also guide the user why this is important and have some articles link for their reference.
  • Take the benefit of your options to enhance your listing content. This could include a PDF upload of your menu, slides from a sales presentation, a YouTube video, or any other visual information.

The one thing you must remember when completing your business listings is that your business value may get affected depending on how complete is your profile.

Dealing with Reviews

How to respond to your online business reviews may vary for different review websites. You can reply the reviews publicly to demonstrate your prompt and outstanding customer service by both helping the customers who have any problems and appreciating the happy customers.

Here Benefits of Guest Posting to Your Online Audience

Writing guest post for a guest posting service is an imperative strategy you can use to grow your blog platform and readership. Continuous blogging and posting on blog posts helps in the whole process. It is, therefore, important to understand that guest blog posting service means publishing and writing articles for other people’s blogs. Doing this on other people’s sites helps in getting to the right audiences you are targeting.

Guest blog posting service is a massive way of connecting with other readers and marketing yourself. Writing on other blogs for some time will overlook an essential discipline for growing your personal popular blog. Be keen not to head to such a direction. Below are some reasons that make blog posting an essential strategy for all bloggers to build own online influence.

1. Guest Posting Service Builds Relations

Bloggers require good content. When you are the right blogger who adds value to other people’s blogs will help you in growing relations with other bloggers. The largest amount of conversations that take place on the internet come from bloggers specifically from social media channels like Twitter and Facebook. In most cases these conversations are very influential. Thus, the need to have friends.

When you build friendships with other bloggers via guest blog posting services, you will be growing your influence on social media realm, which will lead to getting more subscribers.

2. Guest Blog Posting is Crucial for Search Engines

The single non-negotiable item you need in guest posting is that the blogger should include your blog’s link somewhere in the post. In most cases, he will place the link either at the beginning or end of the blog.

With time, the backlinks will raise your blog’s value in the search engines, making it easy for visitors to find your content easily through Yahoo, Bing, Google, and others.

3. You Get Introduction to New People

Perchance, the best notion of guest blog posting service is that you will be entering an established community and pass your message across. You will be able to make a connection with new people that will benefit in the event you do it in the right manner.

If by any chance, you are doing value addition to a conversation, you will realize that you will be making more conversions over time to new fans, readers, and followers. Equally, if all you are doing is selling or asking, you will become famous, but with a non-desirable reputation because you will not want to be the person hawking a personal agenda. The rules are that you need to be patient, add value, and help people. You will win over time.

4. What of the People Who Post on Your Site?

You need to be fan that allows other people to do guest blog posting on your site. You should also put into consideration offering a guest posting service on your blog if you have not started doing so. When asking for opportunities for posting on other people’s blogs, make sure that you are making sense. Making sense allows your developed relations to become mutual. Other blogs will start blogging about personal guest posts and link them from their blogs giving you a great link juice. This should be a practice of all fans.

5. Rules of Becoming the Right Guest

When you provide guest blog posting services for other people, you should follow the steps below:

  1. Link the post from your blog
  2. Run several promotions on twitter
  3. Share the post via Facebook
  4. Thank the people
  5. Make sure that you stick around for responding to comments on your post.

Since only a few people do this, it is a very crucial idea for choosing to get people to make post on your site or other posts. Make sure that you place your name in a new community.

Tips Simple But Effective Techniques to Find Readers for a Blog

If you are planning to launch a blog, it is important to know that you have your work cut out for you.  There is no denying that a blog is an effective marketing tool which your business must leverage. It is easier to use a blog to position your brand as an authority in your industry.

A blog also increases conversion and boosts traffic to your site. With a blog, it is easier to have quality content shared on social media which again enhances your brand’s online presence.

While all these factors point to the importance of blogging, it is important to appreciate the tough task ahead for you. Blogging is more than just posting articles. In fact, most bloggers fail because they approach blogging trivially.

As a blogger, you have to find readers who will gradually share your content and build an online community. This is the toughest part of blogging but you can use these following tips to easily find readers for your blog:

1. Start With Quality Content

It might be cliché but content is key in blogging. Most bloggers want to take shortcuts in order to avoid the arduous task of creating fresh content. Your content has to be useful and unique. It has to add some value to the reader. This is a foolproof strategy to find new readers. Posting quality content increases the chances of the content and your brand being shared on social media, which is the dream of every marketer.

2.  Start Linking to Others

The maxim that no man is an island applies aptly in blogging. You cannot expect to get noticed without linking to others. A good start is by linking and contributing to authority blogs. With time, readers will identify your quality content and visit your blog to learn more about your services.

It is however important to avoid randomly linking to others. Make sure you selectively look at the blogs you are linking to. Within a matter of time, you will start noticing an increase in traffic towards your blog.

3. Participate in Other people’s Comments

If there is one solid strategy to find readers for your blog, it is participating in ongoing conversations. There are many niche blogs where readers are meeting and looking for solutions. As an authority in the industry, you can leverage your expertise to provide invaluable information and also establish yourself as a blogger worth following. Make genuine comments on other people’s blogs and this will in turn earn you followers.

4.  Update Frequently

This is a cardinal rule in blogging but one that is easier said than done. Consider that you already have a lot of other tasks to carry out and you start appreciating the reason why you don’t find fresh content on most blogs.

If you plan in advance by creating a posting schedule, you will find it easier to update your content regularly. It doesn’t have to be daily but remember, if you have quality content, don’t keep your readers waiting. Search engines love such content too.

Still wondering how top bloggers get thousands of readers? It starts with these simple blogging tips. Go ahead and try them out.

Here 10 Crucial Online Metrics and How to Use Them

If you’re running a business, you’re going to want to know as much about your customers as possible; customers equal sales, sales lead to profit.

And whereas it was once quite difficult to accurately gauge the success of a marketing campaign, with the induction of online metrics, business owners now have immense amounts of data at their disposal that provides them with all sorts of feedback as to how well they’re connecting with their targeted consumer base.

The key though is knowing which metrics are relevant and which ones aren’t so useful.  Checking out tools such as Google Analytics and attempting to discern what you should be focusing on and which metrics you should be ignoring, can be a trick task and implementing the  wrong numbers into your marketing strategy can not only be a waste of time, but cause your sales to sink like a stone.

But don’t worry, I’m here to help you know what’s what.  Here’s a list of 10 crucial online metrics and how to use them.

1)  Website Traffic

Right off the bat, it’s knowing the level of overall traffic your site is receiving.  Monitor the ups and downs in site visits as they relate to any particular campaigns, the time of the year, or special events either your business holds or are just occurring in day-to-day life.  For example, when you put a product on sale, promote the sale through some online advertising and watch how it affects traffic to your site.  If traffic goes up, you know the approach worked, if not, move on to something else.

2)  Traffic Sources

While overall traffic is king, for marketing purposes it’s important to know where it’s actually coming from.  Is your traffic primarily coming through Google searches, is more of it being driven by people coming directly to your site by typing in its web address, or are people bouncing onto your site from referral sites?  Knowing what’s coming from where is a good way to understand which types of marketing strategies are working for you and which ones aren’t.  For example, if most of your traffic is coming through a URL, then visitors know who you are before they get there which means you’re effectively getting your name out there, while on the other hand, if people are mainly discovering you through related sites or general searches, you might want to look into an ad campaign to word of your business directly to consumers.

A key aspect regarding sources of traffic metrics is knowing the percentages.  If less than 40{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153} of your traffic is coming through searches you’re website probably isn’t ranking well on the search engines.  You want your referrals to make up about 20-30{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153} of total site traffic, with the rest being from people reaching you directly through your site’s URL.  The goal being to create a well-rounded customer base to that you’re not putting all your eggs in one basket.

3)  New Visitors/Returning Visitors

An important distinction between types of visitors to your site is how many are coming to your site for the first time vs how many have been there before.  Typically these metrics will show more first timers than those returning, but if the ratio leans to much towards newbies it can be a sign that you’re not doing enough to encourage people to come back after their first visit.

While the reasons for a low return rate can vary, a good thing to examine first is the quality of the content your site provides.  If it’s not useful, easily accessible and interesting you’ll probably want to start making some improvements.

4)  Conversions

You can have awesome levels of traffic, but in the end, it’s the conversions that matter most.  With the various online analytics tools like KISSMetrics or Mastergrades, you can do such things as track how many potential customers begin but fail to complete the purchasing process, view the number of people who’ve downloaded content such as a free eBook, then left the site never to return, or check how many visitors had a shopping cart ready to go and then abandoned them.  By studying the conversion metric, you gain insight as to why your visitors aren’t going all the way through with their purchases.  Is it that your site lacks a clear, simple checkout process?  Should you be providing more detailed information about your products?  Or is it simply a case of your prices being too high?

By monitoring this metric, you can start to ask yourself the right questions – only then will you know what adjustments to make in order to boost sales.

5)  Which Pages Draw the Most Traffic and Lead to the Most Conversions

While the homepage is where visitors usually wind up first, it’s not necessarily the page that leads to the most conversions.

Often times the most popular pages are the ones that provide the most relevant and useful information – something that writing services can provide – such as blog posts and case studies or even ones that offer fun competitions.   These are the pages where you want to spend the most time optimizing with effective SEO since they can be used not only as a gateway to other pages on your site, but also as a place to highlight your product.

Methods of SEO include inserting keywords into your content, incorporating add links and adding links and banners.

6)  Interactions

Besides seeing how many visitors are landing on your site and where they’re coming from, it’s important to monitor how many interactions your average visitor is performing.  From subscribing to your email to signing up for your newsletter to clicking the “like” or “share” button, the more key interactions you can generate the greater the chance you’ll get conversions.  You don’t have to be passive with regards to the interactions either, by asking visitors to review products, putting together a social media group or hosting a competition, you can leverage your interactions into increased engagement which often leads to more sales.

7)  Cost/Conversion

It’s great to get sales, but you need to know what you’re spending to get them.  By studying the cost per conversion metric, you’ll be able to see if your pay-per-click marketing campaign on AdWords is paying off.  Knowing what the cost of each click is and how often they result in conversions is crucial to determining whether or not you should stick with the current strategy.  If things don’t make financial sense, it’s time to switch it up.  One way to stay in the black is to create a budget that’s set around the value of each conversion and then compare it to how much better you could be doing.

8)  Exit Pages

Figuring out which pages visitors are most frequently jumping off your site from is a great way to optimize your site users experience and keep them until they convert.  Does the layout of a particular page make it difficult to navigate, causing frustration and a higher exit rate?  Is there a page within the conversion process that becomes confusing?  Understanding where and why your visitors are leaving your site early is the key to making the necessary adjustments to increase sales.

9)  Keyword Effectiveness

Keywords are key and you need to be constantly monitoring them.  By altering and adapting your keywords you will stay in tune with what consumers are typing into the search engines, allowing you to track your site’s ranking for keyword usage.

10)  Bounce Rate

Bounce rate, the rate at which a visitor lands on your site and then takes off immediately.  Sometimes the visitor just wound up at the wrong site, but often it’s because you’re not offering the info they’re looking for or that the page is simply taking too long to load.  The key is to balance minimizing bounce rate without drawing in a lot of traffic that doesn’t belong there in the first place.

By implementing site optimization and testing, you can determine what it is that leading to a high bounce rate.  Split testing is an effective method of figuring out what works and what doesn’t.  Trying out various calls-to-action, creating different or fresh content or inserting different keywords can lead making your site more attractive to your targeted visitors, thus lowering your bounce rate and leading to more conversions.

This SEO Tactics That Will Not Do You Good Anymore

One of the most important things about SEO you need to remember is that nothing stays the same for too long. As a matter of fact, it takes a little moment of not following the latest trends in the search engine optimization to end up on a lower position in the SERP. So, if you want to make sure that you will not lose the position you have been working hard for, you should read some of the tactics that no longer work, which we listed below.

Ultra-Short Website Content

What’s a website without a good Home and About Us page? They are important not only for the optimization but for your customers too. They want to know what you are doing, why you are doing it, how you can help them, and other important information like that. For this reason, you need to make sure that your website content is longer than 100 words, with 2 or 3 keywords in it.

Taking Every Opportunity You Have for Guest Blogging

A while ago, it didn’t really matter what content we were uploading online. However, things have changed in the past few years and now, the quality of the content is really important. Because of this, taking absolutely any guest blogging opportunity that comes your way is not the best idea.

Focusing on “The Bigger Picture” Rather Than Local SEO

Many companies think that they have to optimize their websites for the entire state, country, and even the world. However, if you are serving only the people who are near you, there is no point in spending time, money, and resources optimizing a website for a bigger area. What really matters is optimizing it for the local area so the people who are actually going to search for your services and products and can take advantage of them can find you easily.

Some Reasons Successful Personalization Is So Important

When you walk into your local store and the person behind the counter knows your name, what you need and why you need it that makes you feel special. It makes that business suddenly feel like not just another place, but like a part of your social circle.

Personalization can do the same thing. It can create a personal connection between you and your customers. And it doesn’t even just have to be the handful that come in regularly. It can be nearly anybody that’s visited your store before. You can greet them by name, make them feel welcome and give them exactly what they’re looking for – like offers on the products that they are interested in. In this way you can create a personal connection and in the process turn occasional visitors into loyal customers.

But be careful

The thing is, you do have to make sure that your attempts to market are actually successful, because – like is always the case when you know private information about your customers – it can get creepy pretty quickly if dealt with incorrectly. For example, when you know things about people before their closest family does, that can provoke some pretty angry reactions.

So let’s look at some of the things to look out for when you’re personalizing your message.

Garbage In Garbage Out

The above phrase is well known to all statisticians and data scientists, but often not considered carefully enough by those not familiar with the field. GIGO means that data science is not magic. Instead, the quality of your conclusions can only ever be as good as the data that you put in.

If you put in incorrect data, then you’re going to get the incorrect answer. So, when personalizing make sure that you focus here first. Otherwise, you might end up sending a message offering entirely the wrong services to a customer, or even worse, calling one of you customers a slut. That really does not show that people are managing their data very well, does it?

Focus on the right customers

Modern businesses are obsessed with new clients. I honestly can’t understand why, as return customers are far more valuable than new one – with them on average spending 67{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153} more on follow up visits. Also, you already know a great deal about them (and they’re fine with you knowing that).

Then there’s the fact that as they’ve already visited your site once, the chance that they’ll come back for even more consequent visits is much higher – thereby creating a loyal customer, rather than one that will buy your product once and who you’ll thereafter never see again.

Even better, loyal customers can give you some of the most valuable marketing you can possible have. And that is word-of-mouth advertising. After all, these people have already demonstrated that they like you brand. What more do you need to do to get them to actually advocate it?

So, as the saying goes, focus on the customers you already have and they’ll take care of the new ones. This is particularly true in the case of personalization. Also, remember to offer them plenty of discounts. After all, it can be incredibly upsetting to long-term customers to realize that other people are being offered better deals than they are.

Trigger marketing

Another thing that personalization allows you to do is trigger marketing. This is where you set up certain marketing campaigns not for certain times of the month, but for certain actions. For example, if somebody demonstrates an interest in a certain product, then you can hit them with vouchers for more of that product, or loyalty cards.

Alternatively, if certain shoppers show up regularly on your site and then you notice a drop off, then you can send them offers and deals that entice them to come back.

The great thing about trigger marketing is that if done correctly, you don’t end up cannibalizing existing sales, as you provoke sales that otherwise might not have happened. In this way, you get to have your cake and eat it too.

How to Get Ranks For Your Local Business Through SEO

Local businesses require focused link building strategies for obtaining ranks in search engines. In 2017, the usual local SEO processes still prevail for growing your business. But, besides, you require some effective marketing campaigns and other organic strategies.

Try Changing Your Strategies For Local Business: Instead of focusing on a single approach, you can use multiple ones. You should identify what are your customers are wanting from your business and how you can be visible to them. You should not depend on local clicks that are coming for free, but look forward to your actual goal, which is gaining more and more valuable customers.

Utilize Your Business Ratings: If you possess an excellent rating score, your SEO strategies can improve. Though getting scheduled, within the local finder can bring you success, the positive ratings and reviews can help you in the long run. When your rating score is high you can easily gain clicks from the users who trust on the ratings.

Examine The SERP By Asking Questions Yourself: When you want to be successful in SERP, you should ask some questions to yourself.

  • Are my prospective customers using the voice search option? Many mobile devices are now coming up with the integrated voice search options. For example, which is the highest rated pizza store nearby? When you are organizing your local strategies, never forget this voice search option. If you want to learn other link building strategies, you can always get guidance from a Sand Crest SEO company executive.
  • Who are my competitors? Within the local results, there can be various websites using the same keywords as yours. Try using the tracking tools for identifying the ranks of your competitors and learn their percentages of visibility, within your definite market.
  • Is my website properly optimized for the specific searches ‘nearby’? In the last 5 years, the search patterns for the ‘nearby’ or ‘near me’ searches have increased a lot. The users are usually looking for the businesses that are located close to them. So, you should focus on this factor for improving your SEO strategies for the local business.
  • Shall I ignore the snippets which are featured? Featured snippets can be helpful for local businesses also. Without ignoring the featured snippets, there are various possible opportunities through which you can increase the visibility of your local business.
  • Shall I keep myself away from the advertisements? Google definitely earns money from the paid ads. Therefore, you cannot fully ignore the ads. Google is looking for various ways of monetizing the local search options. Your entire click through rates will increase with both paid listings and the organic searches.

Now, as you are open to many ideas, you can use these actionable methods for improving the visibility of your local business. Use effective tracking tools and statistical methods for measuring your successes and failures. This will help you in identifying the spots where you require corrections and determine what strategies need to be continued.