Monthly Archives: April 2018

This Why Most eCommerce Stores Don’t Succeed

In today’s fast world, most of the people (who uses the Internet) buy products/services from eCommerce websites in order to save their valuable time and energy. This trend has prompted entrepreneurs to set up their eCommerce websites so that they can reach out to maximum number of people within a short duration of time & accelerate their sales.

Running an eCommerce business can be an exciting feeling. But, apart from several benefits, there are various fatal challenges that can lead eCommerce business owners to a complete fiasco. Many passionate chaps in eCommerce field pursue their own entrepreneurial dreams with great zeal, but their long-awaited dream (of having a recognized eCommerce brand) gets shattered within a few years. In this article, we will analyze why so many eCommerce business organizations fail miserably. Just go through the below-mentioned points carefully.

1. Inappropriate Website Design

It’s a fact that customers are more receptive to a website which is visually appealing, easy to navigate and offers the exact information (quality content). If your website is complicated and has clutters (such as lots of advertisements, too much visual content-several sliders & popups, cookie warnings, complex navigation etc.), visitors swiftly lose their passion to browse your website and leave immediately without taking any action. Such disappointed customers never come back to your site in future. This causes a sharp decline in website traffic, leads, sales, email subscriptions, etc.

●    Solution

Keep the structure of your eCommerce website simple and straightforward. Make sure that it is visually appealing and has all necessary elements that help visitors to buy products/services quickly and easily.

Get your eCommerce website designed from expert web developers/firms that have expertise in eCommerce site design and development. You should always renovate your website design & its layout as per the changing taste of buyers. Make sure that visitors have pleasant browsing and shopping experience on your eCommerce website. It works a lot for your business. A happy customer not only buys frequently from you but also recommends your eCommerce portal to others as well.

2. Flawed Content Marketing Strategy

Having a pre-defined content marketing and its timely execution is vital to gain success in the eCommerce business. You must be aware of the fact that customers don’t get any chance to inspect the products physically when they are about to buy from your eCommerce portal. So, it is your content presentation style, which lets them have a basic idea of the product and encourage them to buy.

The problem is, most of the eCommerce website owners don’t have a well-defined content marketing strategy. As a result, they use unfair practices (such as copying content from other’s website, using the same product description, again and again, spinning the content which is already live on other websites, etc,) to meet their growing demands for website content. A flawed content marketing plan can be a complete disaster for any eCommerce website as it doesn’t drive customers to buy products and services.

●    Solution

Just create fresh, user-centric & meaningful content and update your eCommerce website regularly. It will encourage buyers to visit your site, read out the content and buy the products they need. Always keep in mind that content development is a time-taking process. So, if you face the shortage of the quality content, avail the services of digital marketing agencies that offer content development services. You can discuss your specific needs (in terms of content) with the content marketing agency and get your desired content created easily and effortlessly for gaining the ultimate goal of your eCommerce business.

3. No Customer Retention Policy

Today’s eCommerce business is full of competition. There are many e-retailers who try to grow their eCommerce sales and increase their market share. So, for serious entrepreneurs, every customer is important from whom they get business.

From time-to-time, shoppers encounter issues in your eCommerce operation such as finding a faulty product, request for product replacement, money back, product not delivered on the due date, etc.

If you fail to address the legitimate concerns of customers, it will make them unhappy. This may affect your business negatively as disappointed customers not only stop buying from you but also dissuade others not to buy from your website.

●    Solution

To avoid such hassles, you should display the product replacement, return, money back policy clearly on your website. Also, you must have a clear-cut customer retention policy as how will you address the concerns of customers and get them back.

4. Low Visibility In Search Engines

It is one of the main reasons why eCommerce businesses fail in just a few days, weeks, months or years after their commencement. When you launch an eCommerce website, it should be placed well in the SERPs. When visitors look for products/services using their preferred search engines, they may find your website or its pages in results (depending on its ranking) and buy from your site eventually.

If your website has lower placement in search engine results, it is possible that visitors may not reach your site through search engines. If your site ranked low in SERPs, then you will miss-out on various business opportunities from organic search.

●    Solution

When you operate eCommerce websites, make sure you implement the best practices of SEO to improve its ranking in search results. A decent ranking in search engines means more traffic to your site.

However, eCommerce website optimization is not an easy task to do. If you don’t understand the ifs and buts of eCommerce SEO, it will be better for you to hire digital marketing experts/companies to perform that action. They will optimize your eCommerce site as per the latest trends in SEO and give you the desired output. You must have a separate budget and strategy for this.

5. Use of Outdated Technology

There are many eCommerce websites that fail to sustain long owing to the use of flawed or outdated technologies such as a poor selection of eCommerce software platform, CMS, server, OS, internet technology, etc. while you make blunders in this context, you face numerous issues related to the security, usability, scalability and performance of your eCommerce.

●    Solution

Be smart and make sure you are making no mistake when it comes to the use of various technologies to operate your website.

Use the best quality and robust operating system, server, website builders or CMS, antivirus, extension, plugins, Internet security technology, etc, and make your website user-friendly as far as possible.

6. No scrutiny

When you operate eCommerce business, you need to monitor, test and analyze the performance of your eCommerce website regularly so that you may face different challenges with a high level of confidence while handling day-to-day operations, customer queries, request for product’s purchase, etc.

If you don’t analyze the performance of your website, it will jeopardize your eCommerce business sooner than later.

●    Solution

You should check the performance of your eCommerce website at regular interval. If you can’t do that due to some reasons, you can use website monitoring services easily. This will help you to trace flaws in your eCommerce website and eliminate them in time.

7. Staff Dissatisfaction

When you leap into the world of eCommerce business, you have to compete against several established eCommerce business brands. In order to attract the customers (while facing tough competition from your rivals), you need to have a team of highly motivated staff so that you can operate your website smoothly and cater the needs of customers.

To operate an eCommerce website and keep it live 24*7/365 days, various professionals have to work for prolonged hours. It is observed that entrepreneurs with limited monetary resources fail to compensate benefits to their working staff and provide them pleasant and amicable working environment. This results in great dissatisfaction in working professionals which ultimately reflects in the performance of eCommerce websites.

●    Solution

Make sure that you have enough budget and business plans to finance your eCommerce website and motivate your staff for the development of your eCommerce business. A team of passionate and innovative professionals can go extra miles to develop or expand your eCommerce business and provide you the maximum returns with a little investment.

8. Credibility issue

There are millions of people who want to buy online, but they hesitate to do so because of their fear of leaking their sensitive information or online frauds. If your eCommerce website has security issues (such as frequent online attacks, data breach, several down times, etc, ), then customers will not deal with your business.

●    Solution

Handle website security issues with the utmost care and ensure that your website is safe for transactions. You can do the following in this case:

  • Add an SSL certificate to your eCommerce website. It makes online transactions safe and prevents online bully elements from accessing the sensitive data stored on your site’s database.
  • Add several payment options to your website.
  • Display reviews and testimonials.
  • Conduct security audit from time- to- time and eliminate security holes and
  • Ensure a strong social media presence.

Take Away Idea

These are many reasons that assert why eCommerce business ventures fail despite their fabulous launch. If you planning to try your luck in eCommerce business and be successful, implementing these recommendations will help you to prolong your business without any fail.

Information Needs and Benefits of SEO Training

Search Engine Optimization or SEO is one of the most effective and best Digital Marketing methods. SEO provide you better site than the other sites in response to a search query. SEO is an integrated part of online business. Basically SEO deals with web designing, content writing and graphics designing.

With the changing technologies the SEO tools and techniques are updated from day to day. In each and every SEO training institutions you will find some common training features, such as: Framework Based Training with Process Oriented Results with Re-Capture Technology, Processes oriented Training with Ethical Innovative ways with Placement Assistance, On Process Training Methods Given by Experts in SEO Corporate Professionals, Hands on Real Time Projects Experience & Opportunity to work in Real Time Projects, learn the Technology By Leading Real-Time Consultant in Specific Timings, Reasonable Course Fee with Free Software installation & Free Materials, Professional Based Training With Real-Time Scenarios Basis etc.

The popularity of SEO services has increased among young generation. To get a covetable job with fat salary at any renowned SEO company you have to be a well trained SEO expert.

At present time SEO training skill and knowledge about Search Engine Optimization is very essential for every Web owner, Web designer and Web developer. If you lead an online business you should obtain SEO training in kolkata, which will help you to make your online marketing as a successful business.

You can complete your SEO training in Kolkata without spending too much money and time. SEO training method is very simple. SEO training in Kolkata will provide you SEO strategies that you will be learned easily. Now, at the present time at the competition market, your SEO training will help you to lead your online marketing domination successfully. Searching online SEO training institutions is the best way for you. It will help you find the best SEO training institution in affordable price. Students having prior knowledge of internet surfing and social marketing get an extra advantage at every SEO training institutions.

The expert trainers at Kolkata SEO training institute provide you the bellow mentioned SEO training courses;

Searching Fundamentals
Search Engine Optimization
Major search engine such as Google, Yahoo, Bing and keywords on World Wide Web
Google AdWords and AdSense
Promoting websites online
Social media optimization
URL rewrite for SEO
Social Media Optimization
Various SEO tools
Content Management Systems
Content Writing Techniques

The major institutions of SEO training in Kolkata provide both onsite optimization and off-site optimization courses. SEO training in Kolkata is very helpful for students who eagerly want to build their career in SEO field. Most of the SEO training institutions in Kolkata are short-term. The SEO training course in Kolkata is suitable according to the demands of fresher. You can start tour SEO training in Kolkata at any time from the date of enrolment.

Some Kolkata SEO training institutions provide fresher to complete live project training and real time training in SEO. The SEO training institutions in Kolkata also teach you latest SEO techniques, tools and information. After finishing training your performance will be judged and you will be offered a suitable job.

News Voice Search and Changing SEO Trends

The convenience that is brought to us by in- app chatbots and personal assistants like Google Home, Siri, Alexa or Cortana has led to increase in voice search in last couple of years. With word recognition errors going down and advances in artificial intelligence, voice search has gained momentum in huge scale.

Voice searches are like conversations that give out better and specific results compared to typed queries. Direct answers instead of a list of links make it easy to get things done in real-time. And, with better user experience, voice search will continue to grow exponentially.

While people are falling in love with hands free search option more, and the regular tweaks in the algorithms of search engines everyday, SEO tactics should aim to incorporate new trends to meets expectations.

Usage of Keywords

People generally don’t type what they speak. A person using text search might intend to use only a few words or short-tail keywords, but while using a voice search he might go on using a complete question.

Suppose you want to inquire about weather in Bristol at present. Now, when you are typing, you might enter the phrase “weather in Bristol”. But, if using voice search, you might go for a question like “what is the weather in Bristol now”.

Queries like “I need a locksmith to fix the lock of my door” will give out different results when compared to a short tail keyword like “emergency locksmith” though both mean the same. Long-tail keywords come into picture and they are more like questions with words what, when, where, how, etc. Affordable SEO services can be roped in to find out those perfect set of keywords.

Tailoring your Landing Page

Your landing page’s meta data and your ad should be kind of an answer to a particular query instead of providing just few words about the page. While you have done your research and found out your keyword, use words and fillers to make it sound more like a query and not just a statement.

Contents

Search engines now look out for crisp and concise information that address user’s queries and these answers are read out by the chatbots and assistants. Contents should be more interactive kind and informative and to the point. Rich answers is what will get a website on top position in SERP. More and more questions and FAQ pages should be used in the contents to get better chances of appearing in SERP.

People using text search might look out for links for doing a research work, but voice search users generally look out for real-time answers to their queries. This changes the outlook of both kinds of searches and businesses looking for more traffic need to adapt themselves for both kinds. Best is going for affordable SEO services to get your contents, website and social media optimized as per current trends.

Voice search is fast, real-time and allows users to multitask the same time and with big data and IoT taking the centre stage, personal assistants and chatbots are on their way to make us more dependent on them.

This Ultimate Guide to Attracting More Customers

Every business works on a sole objective of alluring more and more customers and thereby adding to their baseline revenues. With changing scenario in the industry, focus is shifting to more of user engagement through online avenues. Whether a business is a startup or an established one, having a strong online presence is must today to meet this objective. A good SEO agency can help you gain higher visibility on the online platforms through its strategic digital marketing services. The agency can also help you do your customer analysis based on different criteria, which can further help you build your marketing strategies to attract more of them.

There’s certainly more ways to attract customers and widen the base. Segmenting is the most important aspect in identifying your potential customers. You may have the ones who are the best and then there are those who are difficult. Segregation will help you focus better and design your marketing approach.

Here are a few things you can do –

Client And Marketing Personas:
Identifying your customer base depending upon their habits, influential factors, demographics etc. This will help to create a better understanding of the desires and needs, purchasing habits, dreams, problems and essential things in the life of the customers. Thus, creative and interesting content would be required according to influence them.

Getting Information About The Clients:
Well, finding the client information is really important and at the same time much difficult. You can make use of the information that you have earlier analyzed about your ideal customers. Choose the information wisely as there is also much information about the unwanted clients. Take the help of analytical data from the website, have a talk with the team members of your SEO agency who does thorough research on customers’ behaviors in terms buying choices they make and fetch the required information.

Interview The Existing Customers:
If you are thinking of interviewing your existing customers, then you are on the right path. This way you can do a good research of the customer’s personal data. But the question here is, how can you do that? Internet marketing services can be used to reach out to potential and ex-customers. Try to encourage them to get back to you again by offering a voucher and getting a feedback on the services. You can also go on talking to the people who haven’t heard of you yet, leave aside buying anything.

Find Out The Customer Problems And Try To Solve Them:
Process the interview data to understand what the customers want and how best you can address their needs. Interview and research would provide you with the base to do a root cause analysis of the issues and whether or not it would be feasible to look at the problem resolution. It may also occur to you that a new solution can actually solve the issue. The exercise can be take online through a well thought through strategic digital marketing plan for your business.

Search Engine Optimization:
Search Engine Optimization (SEO) offered by SEO agencies in India and across the globe helps business expand their reach to a wider base of consumers online. Using SEO link building services and many other SEO strategies, your website can get a higher ranking on search engines like Google. Which means your business gets higher visibility and more customers.

Content Marketing:
Content Marketing is an important aspect of SEO. Content helps you position your business online. Fresh, relevant, original and high quality content is must for our business online profile. Ensure that you keep updating your profile and provide the users with the latest information on your business. It is also equally important that your online content is free of plagiarism.

Social Media:
Social Media is by far the most effective platform today to get connected to your existing customers as well as the new ones. Through social media marketing, you can engage your customers positively, keep them updated with your business information and manage customer grievances. If you are not on the social media, then you are really missing out a huge number of viewers. However, it is also important to understand which social media platform you are using to promote your brand and business. Not all may be relevant or effective for your business. A digital marketing agency can help you strategize on this.