Category Archives: SEO

How to Get Ranks For Your Local Business Through SEO

Local businesses require focused link building strategies for obtaining ranks in search engines. In 2017, the usual local SEO processes still prevail for growing your business. But, besides, you require some effective marketing campaigns and other organic strategies.

Try Changing Your Strategies For Local Business: Instead of focusing on a single approach, you can use multiple ones. You should identify what are your customers are wanting from your business and how you can be visible to them. You should not depend on local clicks that are coming for free, but look forward to your actual goal, which is gaining more and more valuable customers.

Utilize Your Business Ratings: If you possess an excellent rating score, your SEO strategies can improve. Though getting scheduled, within the local finder can bring you success, the positive ratings and reviews can help you in the long run. When your rating score is high you can easily gain clicks from the users who trust on the ratings.

Examine The SERP By Asking Questions Yourself: When you want to be successful in SERP, you should ask some questions to yourself.

  • Are my prospective customers using the voice search option? Many mobile devices are now coming up with the integrated voice search options. For example, which is the highest rated pizza store nearby? When you are organizing your local strategies, never forget this voice search option. If you want to learn other link building strategies, you can always get guidance from a Sand Crest SEO company executive.
  • Who are my competitors? Within the local results, there can be various websites using the same keywords as yours. Try using the tracking tools for identifying the ranks of your competitors and learn their percentages of visibility, within your definite market.
  • Is my website properly optimized for the specific searches ‘nearby’? In the last 5 years, the search patterns for the ‘nearby’ or ‘near me’ searches have increased a lot. The users are usually looking for the businesses that are located close to them. So, you should focus on this factor for improving your SEO strategies for the local business.
  • Shall I ignore the snippets which are featured? Featured snippets can be helpful for local businesses also. Without ignoring the featured snippets, there are various possible opportunities through which you can increase the visibility of your local business.
  • Shall I keep myself away from the advertisements? Google definitely earns money from the paid ads. Therefore, you cannot fully ignore the ads. Google is looking for various ways of monetizing the local search options. Your entire click through rates will increase with both paid listings and the organic searches.

Now, as you are open to many ideas, you can use these actionable methods for improving the visibility of your local business. Use effective tracking tools and statistical methods for measuring your successes and failures. This will help you in identifying the spots where you require corrections and determine what strategies need to be continued.

Info Your Site Search May be Hurting Your Conversion And Bottom Line

On average, nearly 40{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153} of e-commerce shoppers use the website’s internal search engine to find the product they are looking for. Since they are likely to be in the final stages of the buying process and have a specificintent, using site search indicates higher chances of conversion among those who use search, compared to casual browsers.

Every online retailer wants to increase sales, that’s a given. And yet, it’s amazing how many e-commerce sites fail to perform some of the basic optimization processes that help boost profitability and conversions. Site search usability is one of the core areas which, if not fully optimized,can cause visitors to quickly head over to a competitor’s site, where it may be easier to find what they’re looking for.

Only 15{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153} of companies have dedicated resources to optimizing the e-commerce site search experience, while 40{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153} of retailers are ignoring it altogether. While most retailers still seem to underestimate the importance of a finely tuned site search, this trend is gaining momentum.

If you own an online shop, look at it from the customer’s perspective, which should be easy since we all shop online. By now, we are accustomed to the “search-as-you-type” functionality, and we don’t just expect it from Google – we expect it while shopping on any e-commerce website. And, as you may also notice at one point or another, there’s a considerable difference between generic implementation and what happens when you start typing a keyword into an advanced, clever search bar.

According to various digital trends & reports, an optimized site search functionality improves conversion and sales for several reasons. Here’s why site search is one of the best areas to invest in on your own site:

  • Leads to increased site usage
  • Results in more return visits
  • Delivers better overall user experience
  • Contributes tobranding
  • Improves customer retention and loyalty rates

You might be thinking, ‘my site is already awesome. My graphics are easy on the eyes. My content is on point. I offer some of the best products or services in my industry. I’ve conducted comprehensive research on my target audience. What’s causing my conversion to lag behind?’

Well, there are several ways your sitesearch may be hurting your conversion and bottom line. Have a look at them, and see if they apply:

1.  Search trends

In an e-commerce business, if the search trends aren’t apt, chances are that buyers may not return, resulting in a missed opportunity for conversion. Some search trends are seasonal and easily predictable, while others may appear suddenly and for particular reasons that are virtually impossible to pinpoint or predict. Keeping track of all the upwards and downwards trends will help you manage your inventory more efficiently and present more relevant results.

2.  Marketing-related insights

Some customers search in unexpected ways, using various synonyms and phrases when they are looking for a particular product you may have named and described differently that what they imagine. If this is the case, a low AdWords quality score and CTR, and SEO efforts may be the biggest constraint in your conversion. Therefore, it’s best to align your marketing copy with your customers’ language – despite your best efforts to be cool, innovative or original.

3.  Product-query relevance rank

An importantbut rarely provided insight, is how specific products rank in terms of relevance for a given search term, and how that rank changes over time. Search engines strive to interpret the intended meaning behind a search query, and provide the most relevant results in the most pertinent order for each individual user. If the product query or a search term is not relevant, then there will be a decline in conversion rate.

For example, perhaps you’ve always assumed mid-November was the best time to promote the winter collection of a particular clothing brand, but when looking at trends in product rank for searches of that brand you might find that customers are engaging with the winter collection much earlier than expected. Understanding when and which products are more relevant to the search query can help guide other decisions related to in-store navigation, merchandising, and promotion – particularly if there are seasonal changes. Search is often your best real-time pulse to learn the shifting demands and needs of customers.

4.  Low conversion rate and average order value

If your conversion rate and/or average order value (AOV) are low compared to search visits, it is likely negatively affectingyour bottom line. Both of these are vital KPIs and are more indicative or success thantraffic or organic search visits. So, if you want to promote your on site search box, get a redesign that encourages your visitors to use your search functionality.

5. Navigation issues

On which pages are most site-searches initiated? When a customer enters a search term, if that certain page shows an uncharacteristically large amount of initiated searches, it could point to problems with your product categorization as well as in your site’s navigation. Site search tools provide a powerful and familiar means to help with navigation elements.

6.  Less filtering options

If a user is not able to narrow down their searches using a variety of sorting tools to filter the product selection, then the conversion rate may drop. That’s why filtering options are essential to a sound user experience,including product category, price range, size, brand, color, and user ratings. The more filtering options you can offer, the better it is for the buyers looking to narrow down the search to their preferences.

7.  Zero results pages

Site-search result pages that turn up blank – particularly due to synonyms or typos that aren’t recognized – can result in failure to convert. Avoid displaying empty results pages at any cost. Delivering null or irrelevant results can cause visitors to assume you don’t carry the product they’re looking for – or anything similar to it – andhead over to your competitor’s site instead. This problem is minimized by using an advanced site search engine. If you’re using an e-commerce platform with a built-in search feature, there are ways to reduce null-results by improving your products’ meta data.

In a nutshell, make sure your site search engine is fast, relevant, can handle misspellings and is capable of evolving through learning user behaviour. Even small, simple improvements can lead to improving your conversion rate by as much as 50{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153}, and we trust you won’t stop there.

The Strategies That are Gaining Momentum

Social networking sites have grown tremendously and every other person can be seen online on some networking site at given point of time. With more than 1.86 billion active Facebook users monthly, it would be foolish to ignore such a big arena to promote yourself. Similar is the situation for other sites viz. Twitter, Pinterest, YouTube, Snap (earlier Snapchat), Instagram, etc.

With tools for live streaming and uploading videos apart from images and contents, there is a huge scope of marketing on social networking sites and engaging customers. Here is how you can focus on these sites and redesign your marketing strategy.

Videos and 360° Images

As said above, 360°images and videos can talk a lot about your products, services and brand. Videos are best when it comes to give that candid feel to customers and since the rollout of these features across many sites like Facebook, Twitter, Instagram and Periscope, many have already baked upon this strategy and reported success. Videos can be explanatory like about the products, about any experience or interactive ones that can include live sessions on product demos, answering queries, interviews, product reveals and announcements. 360° Images work great for showcasing your product, any place or any event held recently.

Creativity

Your brand needs to capture your customer’s attention by being super creative and standing out among others in the news feed. You might no longer want to use the stock visuals or images and need to start your creative juices flowing. There must be a right balance between your visuals and contents.

Influencer Marketing

What we think about this is placing your product or brand name on Facebook or Instagram account of a celeb to reach their fan followers. No. What it really means is getting the actual users to share their experience with others. You can start a discussion with a simple hashtag or with a product image and ask people to share their experience. Genuine experiences from real people encourage others to try. These hashtag campaigns can be like CRM on social media and help spreading word of mouth, even when people don’t know each other personally.

Story Telling

In social media, storytelling is what it is. We want people to know our stories and present them in form of words or visuals. They should be realistic and captivating with emotions and experiences to create that influence we desire. Your social media strategies should embody storytelling in more appealing fashion. You can hire experts like Logicsofts Web Agency for better results.

Power of influencer marketing and creative storytelling are the major driving strategies in 2017 for social media marketing. When you cannot afford to experiment with your repute already, teaming up with experts like Logicsofts Web Agency is an excellent idea. Building your brand takes a lot more than just satisfying your customers and offering them discounts and free gifts. You need to be reachable to your target market and make your presence felt.

Best 6 Education Programs That Will Make You An Expert in SEO

There is a huge amount of information out there about SEO. And so, if you wanted to, you could probably self-educate. There are several problems with that strategy, however. First off, you don’t know what is actually good and what is of lower quality. In that way, you might end up pursuing a sub-par or outdated strategy (For example, the SEO landscape changes very quickly). Another problem is that when you learn the subject in this way, you’re going to learn a rather piecemeal approach, as you learn what you find. That means there is a chance there will be serious holes in your understanding.

You can sidestep all of those problems simply by following one of the many courses that are out there. And there are quite a few. Some of them are free. Some of them are quite expenses. All of them will give you a good oversight of what SEO tactics and web marketing strategies will work for you and will teach you how to implement them.

Sound good? Then let us stop talking all this up and get straight to it, shall we?

SEO Certification Course

Another course by somebody who knows their stuff, the instructor here is Dany Dover. He wrote the best-selling “Search Engine Optimization Secrets”, was the Senior SEO manager over at AT&T, the lead SEO at SEOmoz.org – yes those are the same guys who we mentioned above – and is the co-founder of making it click.

This course will put you back $399, which is a little cheaper than the ClickMinded course. The course work will take somewhere between 25 to 35 hours to complete.

Note that you can try out some of the aspects of the course on the site (just follow the link above). These are only previews, so they’re not complete, but at least you’ll get an idea of whether this is worth your effort and your dough.

The reviews online are mixed with some saying it’s fantastic, while other being less impressed. Of course, this always happens online. I’ve seen some of the best courses still talked down to people, but it’s something to be aware of, particularly if you want to buy essays or another college papers because first, you should check reviews at Paperwriting.reviews.

SEO training course by MOZ

Over at Udemy (the online platform for learning and teaching courses), Moz offers a great choice for those starting out in SEO. The courses have been attended by nearly 100,000 students and still has an impressive 4.3 stars (which obviously means it’s not just their own staff updating it, right?).

Moz, for those of you that don’t know, is an excellent online marketing company that offers a lot of tools for people who are trying to learn SEO as well as online marketing. They’ve also got some very insightful articles on their main site, so I have no doubt in my mind that their SEO program will be fantastic.

The best part? This course is absolutely free. So even if I turn out to be wrong, you’ll only have lost the time you invested. You get a certificate of completion, in case you want to find work in the industry. It is also compatible with the iPhone, iPad and for Andriod, which means that you can learn SEO while you’re on your way to your regular job.

ClickMinded

This course is given by Tommy Griffith, who is the SEO project manager over at AirBnB. And as you no doubt know, they rank exceptionally well – so there is no doubt he knows his stuff. Of course, to get such a highly qualified teacher, you will have to pay. And it isn’t exactly peanuts. The full course will set you back $497 US.

Fortunately, there is a free trial that you can try out, which will give you some of the basic details. In this way, you can check out what you think and if you like it. From there you can decide if you can actually try the course out or if you’ll go look elsewhere.

Over at immobile the course gets 5 out of 5 stars as well as the prize for best of 2014. The users themselves rated it at 4 out of 5 stars, but that is pretty meaningless as there have only been 3 ratings – which might well simply be the teachers of the course!

The course includes a huge number of topics, including

  • Introduction to SEO
  • On-Page Optimization
  • Off-Page Optimization & Link Building
  • Technical Optimization
  • Internationalization & Local SEO
  • Panda, Penguin, and Hummingbird Updates
  • Starting a New SEO-Friendly Site from Scratch
  • Recommended Tools & Services

.University of San Francisco Advanced Search Engine Marketing

The university of San Francisco – which ranks 107thin the 2017 ranking – is an impressive place to get certified by. For that reason, you should seriously consider their Advanced Search Engine Marketing degree.

Here you’ll not just learn the standard SEO tricks, but also the common pitfalls that you’ll want to avoid, like black hat tricks which eventually always get discovered by Google (and anybody that implements them harshly punished.

Even better, this course doesn’t just give you videos to watch, like the other courses do. Instead, you also get actual live class time with professors, where you can ask questions and get direct feedback. Now, that is a bit 20thcentury, admittedly, but it works for some people. Of course, the fact that you’re getting actual fact to fact time does put you back considerably. This course will cost you $1,495 US.

Search Engine Marketing Course

The idea here is that you work through the courses at your own pace and that you take as long as you like – provided you continue to pay the $99 US per month to keep your access. There are quite a few courses that you can take, including SEO starter, SEO advanced, PPC starter, PPC advanced, keyword research, link building, website usability and copywriting for PPC.

Each course has several lessons, so it will probably be a bit of a struggle to actually finish it in one month. So yeah, expect that to set you back at least 200 US. Still, that’s not so bad in comparison to some of the other courses, right?

Do note that if you want to get certified, you’ll have to pay an additional $295 US.

Online Marketing Institute Certification

The OMI is a hard company to know for sure how good they are. That’s unfortunate, seeing as they charge 859 US for their course! The problem is that those places that do give a review seem to be affiliated with them, which means they’ve got a bit of a conflict of interest.

At the same time, if you check out their blog and their material, they do seem to have a good grasp of what SEO means and how to make you good at it. Still, that’s not a lot to go on if they’re asking you to fork over that kind of money. I think the people over at reviewtopia explain it all very well, so check out what they’ve got to say, check out what courses you can and then make your judgment based on that.

Or, you know, you can go for one of the free alternatives first. That’s never a bad idea.

So there you have it, a whole list of different choices and options that you can try out to get ahead in the SEO field. Yes, quite a few of them are quite expensive (Though not all of them) but they will give you a great deal of information about how to get into this game properly.

And though you might be able to learn all of that on your own if you just read enough articles, you won’t get accredited that way. And being accredited can be incredibly useful if you’re trying to break into the industry as a newbie.

Do note, whatever course you decide to take, make sure that you have a platform that you can try out your strategies on, be it a website that you have or that you’re managing. It is vitally important for you to learn by doing, as that will make it far more likely that the information sticks around.

And that’s important, as a lot of these courses will close their doors after you stop paying, which means that whatever videos and lessons they have are suddenly once again locked to you. At that point, you really do want to make sure that you’ve got everything down and can recite it backward. And the absolute best way to do that is to learn by doing.

After all, knowledge isn’t the same as information. You can consume as much information as you want and still not be knowledgeable. The only direct application will do that for you.

Having a Fruitful, Long-Term Relationship with a Best SEO Agency

Although Google gives advice on hiring search engine optimization (SEO) professionals, there is little information regarding obtaining the most value after hiring the consultants. There’s a huge amount of resources and information on SEO-based topics for webmasters. However, it is not likely that Google has ever sought the services of an SEO firm and is therefore not in the business of client/vendor relationship advice.

The relationship between an SEO firm and its client must be a win/win. In addition to receiving the expected results, you may want to receive some additional services and support. You might want to outsource all your SEO activities or you might want the consultants to build a case and justify every inbound link or content/code edit.

To hire SEO professionals for the long term, consider the following.

Finding a good team of SEO consultants

Initially, this might seem easy because a majority of firms in the business of marketing, IT consulting, web design, or public relations claims to provide SEO services.

When you work in a certain industry or market for some time, you are likely to develop relationships with a variety of consultants. Often, word-of-mouth referrals are vastly effective in the case of digital marketing or search engine optimization work.

Getting a new project or job that needs outside expertise usually drives the search for consulting services. Having a good network of contacts is therefore important. It saves you considerable time that would have been used employing other search methods. The searching process doesn’t end at recommendations though. You need to have objectives and criteria which you will use to determine if the SEO agency is right for you.

Your relationship with your NYC SEO authority needs to be mutually respectful and open. In addition to holding your intentions and behavior to a higher standard, an effective way of ensuring a good relationship with your SEO agency is having a structured agreement. Put in place a proper project plan and scope of work which defines the roles and expectations of both you and the agency.

Carefully examine your objectives and resources. You might not have a good grasp of the strategies and mechanics of effective social media and SEO programs. That is understandable because that’s why you need to hire the consultants in the first place. Make sure you have clear digital marketing goals in order to get the most out of the agency you engage.

A majority of leading SEO firms certainly have the capability of going through a discovery process with your company to come up with realistic goals. However, keep in mind that great reasons for launching search engine optimization efforts do not include a reaction to competition or a well-articulated pitch by a consultant.

Having clearly defined business goals is integral to an effective search marketing program. Holistic SEO is more than monitoring sales, traffic, and rankings; it can lead to a reduction in costs and an increase in revenue in areas such as public relations, recruiting, and customer support services.

Top 5 Handy Data Management Tips for Bloggers

As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. It’s a policy based approach to handling and organization of internal data. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Pick a Data Handling Platform

This is the most critical decision you’ll have to make as a blogger. As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. Based on your editorial calendar, chances are that you’ll develop some of the content weeks or months ahead of time. This means you’ll need a readily accessible, simple, secure and powerful data storage platform. There are lots of different data storage gadgets and platforms out here. You have to pick one based on your budget, type of content, safety issues and reliability of the platform or gadget. Ensure that the mode of storage chosen can manage, monitor and protect your data for the entire time that it’s needed.

Budget for a Backup

No matter how safe or secure your storage is, it can still lose your data. This could be through hacking, damage, human error, or it could also get lost. This necessitates the need for a secure backup or a retrieval system. There are a number of software that can act as effective retrieval systems. The most common backup system is the cloud. Even then the cloud is not failsafe as it can also suffer cloud outages. You could have one physical data storage backup as well as the cloud solution depending on the sensitivity and value of the content. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Organize Your Data

There is no use getting a secure data management unit if the data itself is jumbled up. Find a way to organize your data for ease of retrieval and use. Data organization is the primary goal of data management. Depending on your editorial calendar you could organize the data based on chronology, themes, alphabets, or sensitivity. This will make it easy for you to know which data exists and where. It will also help you to have a clear direction, the evolution of your digital data, and how well you have utilized it. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data.

Examine the Data Copyright Aspects of Apps

Given the evolution of technology, chances are that lots of the data will be used on apps and uploaded on app platforms. That’s why you have to examine the data policy of the apps that you choose to use. One of the issues is that some apps have a policy in which you lose the copyright over your content once it’s uploaded onto the platforms. This means you have to be willing to live with the possibility of unauthorized data replication by third party players. If you aren’t comfortable with their data policy then opt out of using that specific app.

Buy Great Analytics

Data is only as useful as its ability to generate great outcomes. That’s why you have to make sure that you have great data tools that help you generate the best metrics and variables from data. This comes in handy when you are working with clients and you need to provide them with proper outcomes of a typical products campaign. This also means you’ll need to adopt simple, effective and affordable data reporting tools like excel reporting tools to help you manage the reporting process. Most often data is only as good as its ability to give a proper and useful report to end-users. Great analytics will also make it easier for you to gauge the progress of your blogging experience.

Remember your blogging experience means you are primarily dealing with data. Great analytics will also make it easier for you to gauge the progress of your blogging experience. This means every aspect of data, from creation, storage, presentation, analysis and eventual deletion have to be taken into account.

Tips to Refine Your Approach to Online Business

The business world is entirely different than it was just 20 years ago. Currently, you need an online presence regardless of your business type. Merely owning a website was good enough for marketing in the past, but you must think on a higher level than before. Learn how to refine your approach to online business so that sales grow on an exponential level.

Concentrate on a Targeted Group

Target your online customers with attention to their groups. Targeting your audience is critical to success because you’ll see more sales with less effort as a result. Create social-media accounts that take followers’ locations and ages into consideration. Target your younger audience with hip products that speak to their age. Draw up an entirely different marketing strategy for older consumers. By targeting your advertising, you’ll see a better response during sale times.

Expand to Guest Blogs

An online business has many facets to it that are actually off the homepage. If blogging is part of your marketing strategy, try guest blogs on other pages. Some companies, such as The Rainmaker Institute, realize that by guest blogging, you’re spreading your name to new faces. Link back to your website so that traffic moves freely between the pages. Guest blogs also help your colleagues’ businesses so choose your sites carefully. Your article should be on a page that’s relevant to the subject.

Look at Conversion Rates

Some companies operate a website without any attention paid to the hidden analytics. Use this information to guide your marketing efforts. There are definite conversion rates in the analytics, which tell you if customers are buying or leaving the site with each hit. Learn about when and where a customer left your site so that you can alter the page as necessary.

Consider a Mobile Element

Your online presence can’t be limited to a basic website. Look at mobile applications or apps that are used in your industry. Evaluate your business’s core details, and create an app that’s helpful for consumers. Product listings, store hours and other information should be part of the app. Don’t make the app too detailed, however, because it’s meant to be an on-the-go tool rather than a comprehensive look at your company.

Don’t overlook the importance of email marketing in today’s business landscape. A weekly newsletter sent out to your loyal customers may not be read in its entirety, but it puts the business’s name front and center. Being a familiar name in a sea of choices only makes decisions easier for consumers. They’ll pick your company based on familiarity and comfort with the brand.

Are You Looking For A Marketing Automation Tool

Businesses are increasingly shifting towards automating their marketing efforts. A 2014 survey report published by SiriusDecisions found that the number of B2B organizations using marketing automation tools was nearly 11 times higher than what it was in 2011. This is a massive 1000{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153} increase in adoption over a three year period. Today, automation is a vital component of marketing in not just B2B organizations, but also businesses that cater to the end customer.

Picking the right marketing tool for your business is a matter of priorities. There are a number of free marketing automation services in the market today. But these solutions can be unreliable and not suitable for a corporate business. Besides price, you should also look at the various other features that make marketing automation important for your business.

Look at the core features first

Marketing automation tools inevitably come with a lot of frills. As a marketer, the first thing you should look for however is the core product. The automation component of the product needs to be sufficiently flexible to work for your specific business requirements. The tool must let the user set rules and conditions at every stage of the marketing process. This way, the marketer may set hundreds of scenarios and set rules for how to react to these specific scenarios.

Email integration

Email marketing forms the core component of any automation strategy. No matter how you acquire your leads, you will still need to nourish these leads and generate interest through email communication. Companies like SquareSpace spend hundreds of thousands of dollars each month to capture leads who are then nourished over email marketing strategies. No matter how large your business is, pick a marketing automation provider who has strong foundations in email marketing. Failing this, you could be bleeding a lot of money in nourishing leads over email marketing platforms that don’t enjoy good reputation and thus have poor deliverability.

Ease of use

While marketers would require a software with advanced filter and rules based automation features, it is also important to pick a tool that is easy to set and deploy. GetResponse, a company that started off as an email marketing platform and which now has advanced marketing automation features is a good example of intuitive design. The service comes with a drag and drop workflow builder that lets marketers design powerful workflows with just click and drag functionalities. If you are an eCommerce business, a tool that easily integrates with third party platforms would come in handy. This way, you could set rules for specific use-cases like when a visitor abandons their cart or when they just made a purchase.

Scalable

Marketing automation is an extremely powerful strategy and could drive up the number of prospects in your sales funnel quite rapidly. It is hence important to pick a marketing automation tool that is scalable. This is not only important from an infrastructure perspective, but also from the pricing point of view. If you are a bootstrapped business that is starting out on marketing automation, you may want to know your outgoing expenses from automation when you have several thousand prospects in your sales funnel. The automation tool you pick should hence have a transparent billing process and needs to be affordable.

How to Online Payments Benefit In Your Businesses

The online payment gateway is quickly becoming the payment method of choice for businesses and customers alike. Other forms of online payments, as described by Entrepreneur, are also taking off. The main reason for this shift is the ever-growing demographic of internet users. According to Pew Research Center, Millennials are now the largest generation, and they make up the largest market of consumers. Millennials have grown up using the internet, and they prefer online platforms for all of their social, financial, institutional, and commercial needs. Plus Generation X is quickly catching up in internet usage.

As online payments grow in popularity, do they benefit businesses in other ways aside from providing a way to capture the online market? In essence, yes, they do! Here is a brief overview of how online payments benefit businesses.

Rapid Flow of Payment

There are many forms of online payment, and their convenience and versatility indicate that your customers are likely to buy more frequently . With more payment options, you can capture customers that are using credit and debit cards, e-wallet services, online checks, and many other payment options, many of which are incredibly easy to use. Instant purchase means instant gratification, and customers know that their purchase is on the way after clicking that buy button.

Plus, the ability to use a credit card allows for easier purchase of big ticket items, or items that are out of customers’ immediate purchasing range. This also increases the frequency of transactions. Many businesses find that their payment pipeline opens up and money changes hands faster and at greater volume.

Automation and Tracking

Online payment systems tend to allow for far greater automation and more effective tracking processes, which cut down on operating costs, human error, and training costs among others. Businesses receive instant notification of payment, and they don’t have to worry about funds being tied up somewhere.

Payments automatically go through, and businesses don’t have to worry about manually billing clients, collecting payments, and taking in subscription fees. This frees up valuable time and energy to concentrate on other tasks. Plus there is less training involved for employees. All you have to do is set up your store and you can start selling your goods right away.

Finally with tracking, capabilities, businesses know exactly where money is coming in, and with business to business transactions, they know where their expenses are going. Online payment systems can also be integrated with other software packages like accounting platforms, inventory management systems, and payroll systems for increased control and automation.

Increased Trust

In the past, a small business typically had to put a lot of work in establish trust among its customer base. Now with powerful and secure online payment platforms, all a business needs to do is integrate its operations with a payment system and customers can order with confidence, knowing that their credit card purchase experience will be pretty much the same wherever they go.

Thanks to advanced encryption technologies and secure payment protocols, customer can rest assured that their payments will go through immediately and securely, which is a net positive for customer trust.

Marketing Opportunities

To the delight of internet retailers, online payment systems also allow for many additional marketing opportunities. Thanks to convenient information technologies, it is easy to set up revenue-boosting affiliate programs in which affiliated sites are rewarded for sending customers to your point of sale.

Online payment systems also allow for more sophisticated upselling mechanisms. At checkout, customers can automatically be presented with useful supplements to their purchase, or they can opt in for emails with additional offers. Personalized check-outs also provide opportunities for last minute deals or seasonal offers as the customer shops.

Capture More Market Share

Since internet users now comprise a plurality of all consumers, eCommerce is a huge market to tap into. Further, a lot of those shoppers prefer the ease and convenience of paying online, whether with a credit card, debit card, e-wallet, or another form of payment. Many businesses have websites, but it is important for serious business owners to catch up with the times and invest in an online store with full online payment capability. The businesses that fail to do so are losing out on revenue to their competition. Now is the time to get started!

Tips to Generate Traffic for a Blog with Explainer Videos

The use of video content across digital media is exploding, and any organization that wants to succeed in the online world needs to embrace it. The likes of Facebook and Twitter are investing heavily in video technologies, so now is the time to generate traffic for your blog or website with explainer video.

The options video content provides are endless, but there are certain approaches to the creation of explainer videos that deliver particularly impressive results. Making content that engages, informs and grabs the attention of consumers is essential in what is fast becoming a crowded area of the video.

There are a few things to remember if you want your videos to grow your online presence.

Make things interesting

Consumers are now bombarded with videos on websites and social media platforms. For your video to stand out, it has to grab the attention from the very beginning. Make sure your images are shot in high definition, and make them bold and intriguing. Your explainer videos should always contain text in an easy-to-read font, as they will often be viewed with no sound. The message you’re getting across should be understood within a few seconds, otherwise users will simply scroll down the page to the next option.

Focus on the benefits

Consumers always want to know what’s in it for them. If you’re going to get lots of people to click through to your website on the basis of what they’ve viewed in your video, you’ll need to give them something for their efforts. What benefits can people expect when they land on your site? Once you have identified them, include them in your video presentation.

Link to your website

The whole point of an explainer video is to attract consumers to your blog or website by helping them solve a common problem. To make things as easy as possible for users, always include a link to your website in the video description. More importantly, you need to give users a reason to click it. While it’s important to provide useful information in your videos, you should hold back a little and save some for your website. For instance, you can provide half a solution in your video, and then encourage viewers to visit your website for more information on the subject.

Utilize as many platforms as possible

Once you’ve created a fantastic explainer video, you need to get it out there. It’s important to use as many publishing platforms as possible in order to maximize your video’s reach. Utilize the likes of Facebook, Twitter and Instagram to full effect. However, you may need to tweak your videos in line with the optimum dimensions and video lengths of each platform. Start with publishing on your own website, and then start sharing on social media platforms. In addition, reach out to thought-leaders and other organizations in your industry, and ask about the possibility of some reciprocal publishing arrangements.

Utilize SEO to full effect

If you have implemented an effective SEO strategy, a lot of people will find your video via a search engine. To maximize traffic the likes of Google and Bing, do some keyword research to see what consumers are searching for. Use these keywords in the video descriptions you write, and in any accompanying content you create.

Creating viral videos that help people with common problems is a great marketing strategy — but only if the videos are high-quality, engaging and informative. The quality of video you create will be a direct reflection on your brand, so spend some time and money on getting it right. Video marketing is the future — and your business or organization can’t afford to be left behind.