The use of video content across digital media is exploding, and any organization that wants to succeed in the online world needs to embrace it. The likes of Facebook and Twitter are investing heavily in video technologies, so now is the time to generate traffic for your blog or website with explainer video.
The options video content provides are endless, but there are certain approaches to the creation of explainer videos that deliver particularly impressive results. Making content that engages, informs and grabs the attention of consumers is essential in what is fast becoming a crowded area of the video.
There are a few things to remember if you want your videos to grow your online presence.
Make things interesting
Consumers are now bombarded with videos on websites and social media platforms. For your video to stand out, it has to grab the attention from the very beginning. Make sure your images are shot in high definition, and make them bold and intriguing. Your explainer videos should always contain text in an easy-to-read font, as they will often be viewed with no sound. The message you’re getting across should be understood within a few seconds, otherwise users will simply scroll down the page to the next option.
Focus on the benefits
Consumers always want to know what’s in it for them. If you’re going to get lots of people to click through to your website on the basis of what they’ve viewed in your video, you’ll need to give them something for their efforts. What benefits can people expect when they land on your site? Once you have identified them, include them in your video presentation.
Link to your website
The whole point of an explainer video is to attract consumers to your blog or website by helping them solve a common problem. To make things as easy as possible for users, always include a link to your website in the video description. More importantly, you need to give users a reason to click it. While it’s important to provide useful information in your videos, you should hold back a little and save some for your website. For instance, you can provide half a solution in your video, and then encourage viewers to visit your website for more information on the subject.
Utilize as many platforms as possible
Once you’ve created a fantastic explainer video, you need to get it out there. It’s important to use as many publishing platforms as possible in order to maximize your video’s reach. Utilize the likes of Facebook, Twitter and Instagram to full effect. However, you may need to tweak your videos in line with the optimum dimensions and video lengths of each platform. Start with publishing on your own website, and then start sharing on social media platforms. In addition, reach out to thought-leaders and other organizations in your industry, and ask about the possibility of some reciprocal publishing arrangements.
Utilize SEO to full effect
If you have implemented an effective SEO strategy, a lot of people will find your video via a search engine. To maximize traffic the likes of Google and Bing, do some keyword research to see what consumers are searching for. Use these keywords in the video descriptions you write, and in any accompanying content you create.
Creating viral videos that help people with common problems is a great marketing strategy — but only if the videos are high-quality, engaging and informative. The quality of video you create will be a direct reflection on your brand, so spend some time and money on getting it right. Video marketing is the future — and your business or organization can’t afford to be left behind.